Role:

Art Director, Copywriter, strategist

 

Note:

Insight

 

• People constantly set their goals for losing weight, but many of them aren’t able to consistently execute the plan and accomplish the goal. 

 

• Game applications on mobile devices have been the most popular mobile app category for years.

 

• Donation for most people is not transparent enough 

 

Idea: Exercise+Game+Donation

 

How it works.

 

Application

Redesign previous Synergia Effect, add game function which will provide users a lifelike coin-eating game experience through its voice output. 

 

Print Ad & TVC

I was trying to visualize the “coins” the users collected while they are exercising to make viewers instantly get the point.  By putting big fictional coins into real places where people usually do exercise, such as pavements, park detour and beach, users can really get the idea of making donation while exercising.